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Strategy that serves your brand.

A bright image of a person holding a cell phone with a red heart on the screen, symbolizing engagement with their brand
Services

What I Do

Brand Strategy

I'll use human-centric insights to help you better understand how your brand stacks up against the competition, which audiences crave what you provide, and where the sweet spot lies for your business.

Creative Consultation

How do you make your mark? We'll collaborate to chart a course for success for your brand through a brainstorm that will help us identify opportunities for collaboration.

Web/UX

Customer Experience

Social Media

Local Influencer Marketing

Multicultural

Nonprofit

Campaign-led

Hello, I’m Shelby!

Crafting human-centered strategies to help your brand thrive.

As a Black woman and strategic savant, my mission is to empower Midwestern businesses to turn passive content consumers into brand champions by authentically engaging with diverse audiences and unlocking new avenues for growth.

A brown-skinned African-American woman in her mid-thirties with medium length black hair and a Western-style shirt with a decorative button

Experiences

Bright blue bird representing the company formerly known as Twitter, currently called X
Light blue and bright orange text logo for the Nonprofit and Independent School Strategy Firm, Mission Minded
Red and white interchanged circles representing the logo for the Target Corporation
Bright purple serif text logo for the agency MRM
Bold black text next to an orange circular logo representing the technology company known as Curl IQ

What People Are Saying

WOW, we’re so excited and happy about the website she built for our Custom Framing business. There have been countless clicks and frame projects from all areas in the Chicagoland region, as well as the suburbs. Not to mention the corporate accounts that have come to our company as a result of the site. We’re so grateful to have her as our designer.

My Blog

Let's Get Started

Contact
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