TRANSFORMING PERCEPTIONS OF YOUR BRAND, ONE STRATEGY AT A TIME
About
Strategy By Shelby helps business owners achieve outsized impact at a competitive cost by providing human-centric strategic services, which allows them to resonate with people in meaningful, measurable, and memorable ways. We have the advantage that comes with witnessing the evolution of Columbus for business owners first hand and created compelling strategies that have moved the needle for brands like X/Twitter, Target, and beyond.
Who We Are
Strategy By Shelby is a professional Brand and Creative Strategy firm that specializes in transforming passive scrollers into active and engaged supporters of brands in the Midwest and beyond.
Strategy, design, & everything in-between
Beyond their collaboration with me, my clients all have one thing in common: their pursuit of excellence in delivering their brand to engaged and interested audiences. Once you set up your free consultation with me, I develop a custom video pitch exclusively designed to achieve your objectives and drive growth for your brand. The pitch includes an official introduction to Strategy By Shelby, goals I'd strive to deliver on as part of our collaboration, and my official partnership recommendation.
Strategy By Shelby
Helendora Samuels
Helendora Samuels Picture Framing
WOW, we’re so excited and happy about the website she built for our Custom Framing business. There have been countless clicks and frame projects from all areas in the Chicagoland region, as well as the suburbs. Not to mention the corporate accounts that have come to our company as a result of the site. We’re so grateful to have her as our designer.
Jessie Reagen
Sr. Manager / ACD at Target
In our time partnering together at Target, I have appreciated Shelby's thoughtful and comprehensive approach to creative strategy. She brings warmth and inclusivity, inviting all partners and stakeholders to the table for meaningful dialogue to establish strategic pillars and move the brand forward. She provides valuable and distinct perspective in a truly genuine and kind way that fosters the work and the team.
Erin Cry
Lead Creative Strategist
Shelby is an outstanding collaborator and deep thinker. She excels at listening to learn, asking smart questions, proactive gathering of insights and volunteering her time. I’ve never seen her shy away from a challenge or fail to bring her authentic, wonderful self into every project she tackles.
Projects that make us proud
